"Josh has the ability to get to the heart of the matter quickly and precisely. I’ve rarely encountered such a potent combination of storytelling prowess and strategic thinking.”
-Todd Henry, author The Accidental Creative
Everybody has their sweet spot and here’s mine: the intersection of entertainment and education. I love explaining things and creating clarity. I’m a creative director, strategist, and storyteller based in Cincinnati, OH who specializes in things like:
Producing video content
Explaining complex ideas simply
Articulating your value proposition
Telling your brand story
Translating your expertise into a video course
Constructing a content strategy
Developing keynote presentations and pitches
-Todd Henry, author The Accidental Creative
-Brie Tascione, CMO | Relay Network
-Drew Heidel, Design | P&G Ventures
-Brian May, President & Sr. Creative Director | Maycreate
-Greg Walter, Bossman | 2Tall Animation Studio
-Tim Schmoyer, VideoCreators.tv
All work featured here was completed during my time in various creative and leadership roles at Epipheo - a video agency in Cincinnati, OH that focuses on helping people understand things.
In 2018, Todd Henry, author of, The Accidental Creative, released his new book titled, Herding Tigers: Be The Leader Creative People Need. In conjunction with the book release I helped Todd expand the content into an online video course that takes the leadership framework a step further. From the manuscript we authored new and enhanced course material then filmed the live event. From there we developed all branding and materials for the website, LMS, email campaigns, organic social posts, Facebook and Instagram ads, and even went on to develop a top of funnel mini-course for lead generation. It was an end-to-end project that involved creation of the business plan, marketing strategy, course materials, and creative assets.
If you have a unique approach or breakthrough methodology, you have an opportunity to stand out in your space by bottling up your expertise into a short video course. After a few years of telling stories for some of the worlds’ largest brands it was clear that Epipheo had a distinct approach that was working. So, I assembled a crack team to capture and release our expertise in the form of The Storyteller Starter Kit. What began as a series of in-person workshops eventually resulted in a video course. This course did more than just distill some of our communication principles. It also served as a powerful business development opportunity, opening doors and deepening relationships with multiple fortune 500 companies.
I became a voice over artist by accident. At first it was out of necessity - I needed to send clients sample VO tracks in order to convey tone and inflection for the scripts I was writing. But before I knew it they were requesting that I also record the final voice over track as well. Now, hundreds of videos later I still enjoy voicing scripts for companies large and small.
During my many years as part of the fantastic team over at Epipheo, I’ve had the good fortune of working with multiple Fortune 500 companies to create compelling video content. That last sentence probably has you thinking, “Oh, so you’re a video guy?” Well, yes. Kind of. In reality video is just one of the tools in my toolbelt. Whether it’s a video, website, manuscript, keynote, live event, or something in-between my truest artform is finding interesting ways to create clarity and make things make sense.
From team lead, to department director, to Executive Creative Director, I’ve wrestled with the unique challenges that come with moving from doing creative work to leading creative teams. For all of the mistakes I’ve made as a leader (and I’ve made plenty) there are a few things I’m truly proud of: hiring great people, transitioning the organization from a team of individuals to a team of teams, and consistently challenging everyone in the organization to “make it better.”
Music has always been a part of my life. I’m a vocalist and multi-instrumentalist with experience performing live, producing studio projects, and training people of all ages on the artistic and technical sides of audio development. I strive to bring that sense of musicality, tone, and timing to everything I create.
Aside from servicing brand teams, I’ve helped tackle the challenges that come with being part of an internal marketing team in an ever-changing industry. From brand and marketing strategy to content creation I understand the diverse needs for today’s companies.
Often, sales teams and creative teams aren’t exactly BFF’s. So, as a creative at heart, why would I ask to join the sales team? Because, I believe that when creatives and sales teams work together everyone wins. And in my experience the proof is in the numbers, with multiple 6-figure campaigns and repeat business as a result of our joint efforts.
Taking a step back from what you’ve always done and asking the question, “What else should we be doing?” isn’t easy. It takes getting out of your comfort zone, putting yourself in the customer’s shoes, and thinking on your feet. Having worked on numerous development focused projects combining Sprint, Jobs-To-Be-Done, and storytelling techniques I’ve had the chance to help bring new products to life.